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5 Trends You Can’t Ignore in 2017
Tap into our mystical gift of foresight and learn about the 5 Trends You Can’t Ignore in 2017 and take destiny into your own hands. What is to come may not be fully clear, but what we do see is that...
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Let’s Talk Turkey About Email
Every Thanksgiving season, I like to take time to reflect on what I’m thankful for—even at work. Folks might think it is odd to be thankful for email, but in my opinion, it is truly one of the...
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Dominate 2017 with these New Year’s Resolutions
Did you know? Nearly half of Americans make New Year’s resolutions, but 75% fail to act on them. At Knowledge Marketing we believe 2017 is the year of action. A year to reimagine your business, think...
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13 Tips to Improve Your Email Marketing in 2017
Looking to recharge your email marketing this year, but aren’t hip on what’s trending? You’re in luck! We know a good thing when we read it, and we recently read 13 Things to Start, Stop & Keep...
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It’s a Whole New World
Let’s think back a bit at the challenges of direct marketing… although I’m not sure why they called it direct marketing as it was more broadcast based than anything. Yes, you could send your offer...
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It’s Time to Add a Little Romance to Your Email Program
Relationships are all about attention. No matter what type of relationship you’re talking about, two (or more) parties need to pay attention to each other. We learn this early in life. When a baby has...
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The Generation of Optimization
Do you ever feel like your emails are being sent straight into your subscriber’s trash bin? Has your subscriber list become stagnant, or even worse, smaller? Your efforts aren’t useless, but you may...
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Is 7 Your Lucky Number?
There is an old marketing adage that a prospect needs to hear your message seven times before the prospect will take action to purchase a product or service [The Marketing Rule of 7]. Movie studio...
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The Progression of Personalization
Dale Carnegie once said, “A person’s name is, to him or her, the sweetest and most important sound in any language.” Using a person’s name in a conversation can have a lasting impression. Not...
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Email Design Trends to make your Emails more Engaging
On average, a person receives 121 emails per day…per inbox. And most people have at least one personal inbox AND a work inbox. If you’re anything like me…you hit delete on the majority of these...
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The Best Ways to Screw Up Personalization
As consumers, we all want personal communications. Messages from companies that give enough of a crap about us to deliver what we want, and to avoid sending us endless appeals about stuff we aren’t...
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Maximizing Your Marketing ROI
We all want to get the most out of our investment from our marketing efforts, but marketing departments can be seen as overhead costs in many companies. So, as a marketer, how do you prove your worth,...
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What You Need to Know about Canada’s Anti-Spam Law
By now, you have surely heard of CASL, but do you know how it effects the way you can communicate with your audience? We are here to fill you in on all of the details so you can maintain the trust of...
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What’s More Important Than Going Viral
Think of the most ridiculous question you could ask a digital marketer, social media manager, content creator…or basically anyone with access to the social media platforms at your company. Know what...
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Buzzworthy Content: Here’s What Hot at Knowledge Marketing
Can you believe 2017 is half over!? It’s a little mind-blowing for us to think that we’re already halfway to 2018. Looking back at what we’ve created so far has us feeling all nostalgic – a feeling we...
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Tips for Making the Best First Impression
Let’s face it, the subject line is the first opportunity to grab your reader’s attention. A subject line that entices the reader to pay attention may cut through the inbox clutter and help get your...
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GDPR: Are You in Compliance?
In May of this year, the European Union’s (EU) new General Data Protection Regulation (GDPR) came into effect with more compliance changes on email marketing in the UK in an effort to protect the data...
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Are YOU Ready for the Digital Future?
Sometimes I look at my smart phone, and I am amazed. There are tremendous capabilities, on this somewhat small device, which I rarely take advantage of. I talk, use email and text, take pictures,...
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Email Marketing vs. Marketing Automation: What’s the difference?
Email Marketing is one of the OG of digital communication. It’s simply the act of sending electronic content to your customers and prospects via email. It can be time consuming – going into the...
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